Hotels.com has announced the launch of its new, globally unified brand in India.
Hotels.com operates 15 local language sites in Asia Pacific and since 26 March 2012, all these sites, which include Australia, New Zealand, Japan, South Korea, China, Hong Kong, India, Singapore and Malaysia, display the new branding.
“Over the past twenty years, Hotels.com has evolved to become a global, fully integrated web, social and mobile-booking company, with the expertise to find our customers the perfect place to stay wherever they wish to travel. In light of this, it is important that our branding should reflect our position as a global player and industry leader.” said Johan Svanstrom, VP and MD, Asia Pacific, Hotels.com.
The change in India follows the launch of the new brand in North America in February. Additional changes to the global branding will continue throughout the remainder of the year, with most countries seeing the largest part of the change in the second quarter of 2012. Changes include new advertising campaigns, logos, strapline and, in some countries, a new website.
Tthe new ‘H’ icon is aimed at showcasing Hotels.com’s expertise and presence in both the travel and hotel industries. The icon is tiered, which is apparently to represent the abundance of options given to customers, "not just in the number of hotels available, but in supplying great value travel options through hotel sales and deals, the Welcome Rewards® loyalty program, last-minute deals and mobile booking tools," according to Hotels.com.
The distinct new Hotels.com logo is comprised of the ‘H’ icon as well as the Hotels.com word mark, along with several complimentary sub-logos.