IHCL unveils a new brand identity for TajSATS
Indian Hotels Company Limited (IHCL) recently unveiled a new visual brand identity for TajSATS, a brand that works with over 40 domestic and international airlines. The launch of the new identity is a part of the ongoing evolution of TajSATS.
“TajSATS is an integral part of the IHCL ecosystem. It is currently the market leader in airline catering and we look forward to strengthening this further by unlocking its potential in non-aviation businesses as well. The new identity is a bold re-imagination of brand TajSATS and presents the company as modern and progressive,” said Mr. Puneet Chhatwal, managing director and chief executive officer, IHCL and chairman, TajSATS.
The new logo brings together the best of Taj and SATS, with an agile and innovative design that resonates across generations. Carefully balancing tradition and modernity, it tells the story of the company’s past and signals the vision for the future. The logo is set against the backdrop of a bold new visual identity that is inspired by the art of plating and the culinary arts.