SureStay Plus by Best Western Hotels & Resorts opens in Indore

The contemporarily stylised hotel aims at catering the surging leisure and business travellers in Indore

SureStay Plus, Indore, Brand, Hospitality industry, Best Western Hotels & Resorts

Best Western Hotels & Resorts has recently launched its midscale brand SureStay Plus in Indore, which marks its debut in the emerging commercial hub of Madhya Pradesh. The contemporarily stylised hotel aims at catering the surging leisure and business travellers in Indore. Each of the 57 rooms spread across three categories and 8 suites will offer boutique-style charm with every modern comfort, complemented by excellent views of the city.

“We are delighted to unveil SureStay Plus Hotel by Best Western Indore, an exciting midscale brand that will redefine the hotel landscape in Indore,” said Atul Jain, Best Western’s Chief Operating Officer for India, Bangladesh and Sri Lanka. “By combining the ease and affordability of midscale hotels with the international standards of a global chain, SureStay Hotel Group is sure to appeal to business and leisure travelers alike”.  

Adding further he said, “We are seeing rising demand for branded midscale accommodation in key cities across India, Bangladesh and Sri Lanka. SureStay Hotel Group is perfectly positioned to fill this gap in the market and we look forward to introducing this exciting new concept to more cities across the region in the future years.”

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