Kettal focused on high-end design
Spanish outdoor furniture specialist Kettal has launched its latest collections from internationally-renowned designers Patricia Urquiola and Marcel Wanders at a high-profile event organised in association with the Spanish Embassy in Dubai.
The aim was to formally introduce the venue, the company and the products to Dubai’s design community. Kettal communications director Rosa Aznar said: “We are the number one high-end outdoor furniture company in Europe and now we are introducing ourselves in the region”.
Patricia Urquiola’s Maia collection features a hand-braided design that forms flower shapes and a unique shadowing effect.
The braided design is combined with a sturdy aluminium structure.
“This was a big jump for outdoor furniture. Only a few years ago, you could not imagine that outdoor furniture would look like this,” said Aznar. “Javier Mariscal, a well-known designer from Spain, has said that the Maia relaxed armchair is one of the most iconic, emblematic, chairs on the market.
The Atmosphere collection of modular furniture by Marcel Wanders consists of an aluminium and porotex chassis that is resistant to extreme weather conditions.
Aznar said: “We believe this collection will be very popular in the Gulf. It is extremely weather resistant.
“It can be used in Helsinki, where it is minus 40°C, and in the Gulf, where it is plus 40°C”.
The company is also keen to formally introduce its ‘Kettalize it’ service to the region. This enables buyers to customise their Kettal furniture by selecting from a range of colours and fabrics and an online tool allows buyers to explore and implement the different options on the Kettal website.