The Bird Group, under Dr Ankur Bhatia, has emerged as a significant player in both hospitality and travel technology. Bhatia is not expanding his hospitality portfolio across India but is also eyeing the global market, particularly the Middle East. His hospitality portfolio is a blend of urban and leisure properties. The Roseate Ganges in Rishikesh is the newest of the Bird Group properties that have hit all the high notes. The resort was bought 15 years ago, but has just been refurbished and opened with 16 cottages, a spa and F&B offerings. “We will add 34 keys by 2020. This hotel redefines design, architecture and services in the luxury space of the Himalayan region,” he has said in an interview.
Right now, the Bird Group offers a collection of six luxury hotels across India and the UK, with more under development in Goa and Jaipur. Bhatia is a strategic thinker and provides direction to the group consortium. Globally, his vision is to opt for acquisitions to expand the group’s portfolio, while in India, all the properties owned and operated by Roseate Hotels & Resorts are Greenfield projects. Dr Bhatia is backed up an insightful understanding of the travel market in India and his experience in the service industry. The Roseate Hotels & Resorts, which is the Bird Group brand, offer differentiated experience and has design, art, hospitality and personalised service at its core. He defines Roseate’s brand of luxury as a “younger approach with a tilt towards design and personalisation. The detailing is on art, decor and on how it’s interactive with the design.”
A proponent of 'individualism' in hospitality, where one hotel of the same brand doesn’t always resemble the other, Dr Bhatia has said in earlier interviews, “Within India, if I were to position Roseate House, New Delhi Aerocity, I don’t think there’s a comparison. I want to offer a global experience with a little bit of Indianess. We don’t want to be intricate. You won’t see the kind of opulence that some luxury properties in India present to their guests. While Roseate House, New Delhi Aerocity is set up like a city hotel, it offers everything that any luxury hotel across the globe has to offer. Rishikesh has a similar feel to the Roseate fabric, but it is rather unique.”
Dr Bhatia refuses to play the number game due to his belief that large room inventories are not affordable at the price standards and service standards that Roseate is known for.