As CEO of Keys Hotel, Anshu Sarin has reinvented herself and her business several times over to ensure that the hotel group stays relevant to an emerging generation of travellers. Every good hotelier is aware of the need to realign themselves to the current market realities and the evolving expectations of guests. Keys is a significant player in the mid-market category, which holds immense potential. The group combines superlative revenue management capabilities, which enables a disproportionately higher yield as ADRs improve.
The group follows a capital-efficient business model to drive the development of their hotels, said Sarin, opting for optimum cost-effectiveness as a strategy. Over the years, the Keys team has restructured the portfolio by creating three distinguished brand offerings. The group, under Sarin, has ensured that the workforce is diverse, with equal opportunities with remuneration for all. Keys Hotels ensure gender parity across the board. Sarin says the group utilises revenue management levers such as booking window, day of the week, channel mix, time of booking, price elasticity, etc. and refers to digital trends to offer hospitality experiences with a difference.
The group is aiming to add another 1,000 rooms in the coming three years to their existing network of 21 hotels. Sarin is a self-confessed workaholic, claiming that those who are passionate about their work are able to strike the right balance between work and life.