Power List 2019
Patanjali Keswani
Power List 2019 - Patanjali Keswani

Patanjali Keswani

Chairman & MD, Lemon Tree Hotels Limited

Lemon Tree Hotels Limited is considered a pioneer in the midscale hospitality market in India. The man behind its success is Patanjali Keswani, popularly known as Patu Keswani. Keswani quit as the senior vice president and chief operating officer of the Taj Group of Hotels to create an asset for his sunset years. Seventeen years later, Lemon Tree Hotels Limited is one of the biggest players in the hospitality industry and is soon entering the upscale market. The Mumbai property is scheduled to launch in 2021 and it is slated to be the biggest upscale hotel in India under the Aurika Hotels & Resorts. The hotelier obviously does not believe in half measures. Lemon Tree Hotels Limited is also building a state-of-art resort in Udaipur, its first resort property, on the banks of the picturesque Lake Pichola.

Keswani, who has often been called a disruptor by his competitors, says with Lemon Tree, they created a category. “The bottom of the cycle, I have always believed, had more equity and less debt.” When Keswani opened a mid-market or a budget hotel, the customer expected all the services of a five star, though he was paying a very low price. “The customer was expecting the earth and the moon and maybe one or two stars. We had to educate them.”

As a vision for the future, Keswani is looking at investing in stand-alone hotels and standardising them to bring them into the branded space. “I would like Lemon Tree to be the default choice for mid-market hotels in India. People use the word ‘xeroxes’ as a generic term. When a brand becomes a generic name for a product, you have achieved success. I would love for people to say, ‘Book me a Lemon Tree’."Among the turning points he mentions, was Warburg Pincus’s investment with the group in 2006. “Then APG invested a thousand crores. I think one big turning point was when I felt I had the responsibility to meet the career aspirations of so many people who are joining Lemon Tree and I could not let it not grow.”


Power List 2019 - Zaid Sadiq
Executive Director – Liaison & Hospitality
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Regional VP – South West Asia
Power List 2019 - Vikram Oberoi
Power List 2019 - Vijay Thacker
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VP – Operations
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Executive Director
Power List 2019 - Satyen Jain
Power List 2019 - Sanjay Sethi
Power List 2019 - Rattan Keswani
Dy. Managing Director
Power List 2019 - Ranjit Batra
President – Hospitality
Power List 2019 - Neel Raheja
Group President
Power List 2019 - Nakul Anand
Executive Director
Power List 2019 - Navjit Ahluwalia
Country head and Sr. VP
Power List 2019 - Manav Thadani
Founder Chairman
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Chairman Emeritus
Power List 2019 -Dr Jyotsna Suri
Chairperson & MD
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Chairman & MD
Power List 2019 - Jean-Michel Cassé
COO – India and South Asia
Power List 2019 - Rajiv Kaul
Power List 2019 - Rahul Chaudhary
Executive Director
Power List 2019 - Puneet Chhatwal
Power List 2019 - Priya Paul
Power List 2019 - Nirupa Shankar
Power List 2019 - Neeraj Govil
Senior VP – South Asia
Power List 2019- Dilip Puri
Power List 2019 - Dr Ankur Bhatia
Executive Director
Power List 2019 - Amit Bhosale
Managing Director
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Managing Director
Power List 2019 - P.R.S. Oberoi
Executive Chairman