A few years ago, Zaid Sadiq managed a coup when he bought the Conrad group to Bengaluru, the storied luxury brand’s second property in India. But many weren’t surprised; Sadiq is known to have pulled off such significant feats even earlier. Sadiq, who graduated from The London Hotel School, joined the Prestige Group in May 2006. He is actively involved in the public relations affairs of the company, including liaising and hospitality.
The Prestige Group has been credited with introducing some of the most reputed international brands in the world to South India — from The Hilton Group and Marriott International for hotels; the Banyan Tree for resorts; and Oakwood for service apartments. His hospitality business focuses on diverse market segments, targeting and driving both short and extended stay guests along with traditional, GenX and GenNext business and leisure travellers. A man known to take calculated risks, The Prestige Group invests in different scales of hotels, from The Sheraton Grand Whitefield Hotel and Convention Centre to Conrad.
Sadiq has a keen perception of the market trends, particularly of the different micro-markets and also, what will work in which market. Along with his team, he meticulously plans and invests in properties. Sadiq has helped push Prestige’s green initiatives, using energy- efficient technology. He was responsible for the hotels adopting Voice Over Internet Protocol that allows guests to place calls using the same wire used to provide internet as well.
Known for his negotiation skills, Sadiq has zeroed in on potential partners to operate assets professionally, ensuring that he zeroes in on the right brand for the different properties. Pride has associations with global brands such as Marriott and Hilton, who ensure that the transition process between the owner developer and operator is smooth.