Marriott to add over 1,00,000 travel experiences for guests globally with PlacePass
As guests seek out memorable personalized experiences, Marriott International has invested in PlacePass, a provider of travel technology solutions, offering travellers a leading online meta-search platform for in-destination experiences. Global travellers will soon be able to choose from an additional 1,00,000 authentic local experiences in 800 destinations worldwide when they book direct on Marriott.com or SPG.com or their respective apps.
Travellers can go to members.marriott.com to learn more about what’s in store and the types of experiences Marriott will offer with PlacePass, as well as the personalized experiences already available to them through its loyalty programs. The news comes as Marriott announced membership in its loyalty programs – Marriott Rewards, which includes The Ritz-Carlton Rewards, and Starwood Preferred Guest (SPG) – has surpassed 100 million members. In part, this increase is being driven by Marriott’s established experiential travel platforms. In 2006, SPG launched Moments, which is now complemented by Marriott Rewards’ Experiences Marketplace, where members last year redeemed points for about 6,000 travel experiences, around passion points like music, sports, culinary and culture.
“The addition of PlacePass activities and tours beginning later this year reflects Marriott’s commitment to giving our guests a complete travel experience, whether they are in planning mode, staying in our hotels and even in-between stays when they’re thinking about travel,” said Stephanie Linnartz, global chief commercial officer, Marriott International. “We want our guests to count on Marriott to give them access to more of the destinations and things they love to do when they travel.”
With an ever-increasing array of travel experiences, 30 diverse global brands, and more than 6,000 hotels and resorts in 122 countries and territories, as well as the world’s largest collection of luxury properties, Marriott claimed it is well positioned to offer its guests memorable experiences when they travel – from a champagne picnic in the Grand Canyon to exploring the Norwegian wilderness on a dog sled tour or explore the filming locations for the hit series ‘Downton Abbey’ on a VIP guided tour from London, including Highclere Castle and Bampton, the setting for Downton village.