Marriott to debut 40 luxury hotels across eight luxury brands in 2018
Marriott International, Inc is set to open nearly 40 luxury hotels in 2018 as the company continues to cater to a new affluent traveller, offering a variety of transformative travel experiences. Providing globetrotters a portfolio of eight distinct luxury brands, Marriott International Luxury Brands include The Ritz-Carlton, Ritz-Carlton Reserve, St. Regis, W Hotels, The Luxury Collection, EDITION and JW Marriott. With a network of hotels and resorts in 60 countries today, Marriott International is set to expand its luxury footprint yet further with 200 hotels in the development pipeline, representing 25 new countries, from Iceland and Nepal to Cuba and the Philippines.
“From former palaces in Venice and Vienna, to skyscrapers in Hong Kong and Dubai, to intimate, remote escapes in the Maldives and Mexico, the breadth of our portfolio is incomparable and allows us to surpass the expectations of our guests around the globe,” said Tina Edmundson, global brand officer, Marriott International. “We see luxury as a launch pad for self-actualization, with bucket lists evolving from where you want to go to who you can be. With data showing a global shift in perception around luxury, we are uniquely positioned to provide personalized and truly differentiated experiences that resonate with this next-generation jetsetter.”
A global luxury study conducted in partnership with Skift, the travel industry intelligence platform, revealed that the number one priority for luxury travellers is centred around transformative travel and authentic experiences that provide a new perspective on the world. Edmundson continued: “Today’s global luxurian defies traditional stereotypes, moving far beyond the antiquated notion of ‘time’ being the ultimate luxury. Our guests are on a journey towards personal fulfilment, seeking meaningful and purposeful travel experiences that speak to their inner, idealized selves. Whether that is creating a signature dish at The Ritz-Carlton, Grand Cayman’s Culinary Studio, prioritizing wellness by tapping into on-demand fitness with JW Marriott’s Behind the Barre program, recharging in an over-water villa at The St. Regis Maldives or exploring one of the world’s most energetic cities through a W Insider.”
With a new lens on luxury and focus on the fast-evolving expectations and aspirations of the global traveller, Marriott International elevates travel with highly contextualised, nuanced brand experiences that signal the future of luxury. “Access is the new authentic, and our brands are portals to diverse cultures and one-off travel moments,” said Edmundson.
The Ritz-Carlton with 94 hotels in 31 countries, recently celebrated the opening of The Ritz-Carlton Hotel de La Paix, Geneva and in 2018 is slated to debut six exciting locations, including China’s historical city Nanjing. 2018 will also see renovations of key properties including The Ritz-Carlton, Berlin and The Ritz-Carlton, Istanbul. With three Ritz-Carlton Reserve properties open, the debut of Zadún, a Ritz-Carlton Reserve in Los Cabos, will further define the brand’s ability to create culturally immersive experience.
St. Regis Hotels & Resorts, with 42 hotels in 21 countries, is scheduled to celebrate the renovation of The St. Regis Rome in 2018, as well as openings in destinations such as Cairo and Amman. This follows recent debuts, including The St. Regis Shanghai Jingan and The St. Regis Astana.
Scheduled to reach 75 hotels by 2020, in 2017, W Hotels electrified the skyline with the premiere of W Shanghai – The Bund, and debuted the next generation of boundary-pushing design in the United States with W Bellevue. 2018 will be a year of unprecedented growth for the brand with eight hotels set to open, ranging from Tel Aviv and Dubai to Brisbane and Panama City.
Inspired by its legendary namesake, with 79 hotels and resorts today in nearly 30 countries, including the recent openings of JW Marriott properties in Vancouver, Jaipur and Phu Quoc, an island oasis off the coast of Vietnam, the brand is looking forward to yet another milestone year with openings slated for 2018 in Nashville and the Maldives. JW Marriott will also continue to reinforce and revitalize its global portfolio with multi-million dollar renovations in more than half of its properties, including JW Marriott Bangkok and Grosvenor House, a JW Marriott Hotel.