Lemon Tree Hotels Ltd appoints Prasad Iyer as vice president – digital & e-commerce
Prasad brings with him an experience of 17 years with a decade in the digital space
Prasad Iyer is an experienced professional in international work practice & senior management positions across e-commerce, e-Business Marketing & managing alliances. He will be leading Digital, Rewards and E-Commerce for Lemon Tree Hotels Limited as Vice President–Digital & E-commerce.
In his previous role at Indian Hotels Company Ltd., Prasad was responsible for all digital initiatives including digital marketing, social media & ORM, web & mobile platforms and digital transformation projects for all brands.
He began his professional journey with Australian Cruise Group – Sydney. Having worked with travel companies like Cleartrip Travel Services, Cox & Kings adds to his portfolio of work in the digital travel space. He was also with Marriott International as Director E-Commerce South Asia and most recently with Indian Hotels Company Ltd. as the Associate Vice President–Digital & E-commerce.
On his appointment he expresses, “Lemon Tree Hotels has expanded its digital footprint exponentially and believes in offering innovative and personalised digital services with user-friendly platforms catering to digital natives and conventional users alike. I look forward to creating a holistic and an integrated loyalty program focused towards instant gratification and guest retention across all our brands. I am stoked to be a part of this dynamic group and look forward to enhancing the guest-facing and employee-facing technology across the digital space.”