The Leela Kovalam, A Raviz Hotel, launched its groundbreaking sustainability initiative, “Aaramam: Reduce, Reuse, Recycle is What We Use,” on World Environment Day in 2022. The initiative recently received the prestigious Metro Food Awards 2024 in the category of Environment-Friendly Initiative for its commitment towards sustainability.
At the heart of Aaramam lies a revolutionary approach to sourcing food through organic farming. The Leela Kovalam, A Raviz Hotel, has established its own vegetable garden, Aaramam, where a diverse array of fresh produce is cultivated using eco-friendly methods. This initiative ensures high-quality ingredients for culinary creations while significantly reducing the hotel’s carbon footprint by minimising transportation and packaging needs.
What sets Aaramam apart is its innovative “farm-to-fork” concept, inviting guests to explore the lush gardens of Aaramam, hand-pick their favourite vegetables, and witness the transformation of these farm-fresh delights into exquisite dishes by the hotel’s passionate chefs. This immersive experience fosters a deeper connection with nature and promotes sustainable living practices.
Asish Nair, Vice President of the RP Group, stated, “At The Leela Kovalam, A Raviz Hotel, sustainability isn’t just a concept; it’s a commitment to future generations. Through Aaramam, our organic farming initiative, we’re not just talking; we’re acting. We are nurturing a greener tomorrow. Aaramam isn’t just a garden; it’s a symbol of hope. By hand-picking fresh produce and savouring farm-to-fork meals, guests connect with nature and reaffirm their pledge to sustainability. Each seed planted and each meal shared is a step towards a brighter, more sustainable future. Together, we’re making a difference, one garden, one meal at a time.”
Ayyappan Nallaperumal, General Manager of The Leela Kovalam, A Raviz Hotel, expressed his enthusiasm for the initiative, stating, “At The Leela Kovalam, A Raviz Hotel, we recognise the importance of integrating sustainability into every aspect of our operations. Aaramam exemplifies our unwavering dedication to environmental responsibility and guest satisfaction. By cultivating our own organic produce and offering a unique farm-to-fork dining experience, we are not only reducing our ecological impact but also delighting our guests with fresh, flavorful cuisine.”
The launch of Aaramam coincided with the 50th anniversary of The Leela Kovalam, A Raviz Hotel, reflecting its rich history and commitment to innovation. Aaramam extends beyond culinary experiences to include farming and agricultural lessons for young guests, fostering a deeper connection with nature.
Aaramam is not merely a culinary concept; it’s a testament to The Leela Kovalam, A Raviz Hotel’s steadfast commitment to ESG (Environmental, Social, and Governance) principles. By embracing organic farming and sustainable dining practices, the hotel aims to inspire positive change within the hospitality industry and beyond.
