After a two year long wait, travel lovers no longer need to put off booking that long-overdue summer holiday in 2022. Cleartrip has introduced its Big Travel Sale. Live from 22nd to 31st March, it will offer unmissable deals on domestic flights, international and domestic hotels, and international flights.
Travellers can avail up to 25% off on domestic and international hotels for stays. On international flights, they can get up to 15% off on select destinations including UAE, Sri Lanka, Maldives, and Thailand, and up to 10% off on all other international destinations.
Customers can also avail up to 12% off on all domestic flights. Moreover, Cleartrip will offer limited-time flash sales every day between 4 and 8 pm with up to 20% off on all domestic flights to Goa, Coimbatore, Dehradun, Srinagar, and Guwahati.
To celebrate this marquee sale ahead of the upcoming summer travel season, Cleartrip has roped in legendary cricketer Ravi Shastri (his first-ever brand endorsement), Mithila Palkar and Dhruv Sehgal from Little Things, along with actress Shruti Haasan for its latest ad campaign films. Cleartrip has rolled out three films promoting each sale across domestic flights, hotels, and international flights – the campaign features witty and hilarious ad films that is relatable in its creative disposition of the disappointment of missing the Cleartrip Big Travel Sale.
Created by Lowe Lintas, the first video brings Mithila Palkar and Dhruv Sehgal together, famed for the Netflix show, Little Things. The video finds them in the infamous Hotel Decent with the rib-tickling receptionist from Jab We Met. Not happy with the dilapidated hotel they had to check in to, Mithila is visibly upset with Dhruv for missing Cleartrip’s sale on domestic hotels since now they’ll have to stay at the hotel that accepts ‘no credit, only cash’.
The second ad film finds Shruti Haasan annoyed with her PA, for not booking her business class tickets for her holiday. What’s more? Even the middle and window seats in Economy are all booked at the last minute. Again, there’s a sense of missing out on great seats and even better deals on domestic flights during the Big Travel Sale. At last, Shruti’s PA declares the holiday cancelled.
The third film features cricketing legend Ravi Shastri, enjoying retired life, barbequing with his buddies. Missing travel, he proposes taking a world tour with his friends. Having missed out on great discounts on international flights, Ravi’s buddy suggests that he should’ve continued coaching and traveled the world!
Speaking on the sale, Kunal Dubey, CMO at Cleartrip, said, “We understand the two-year pent-up wait to plan a perfect summer getaway, and we’re set to sweeten the experience with massive deals on international flights, domestic flights, and domestic hotels. Our latest campaign will resonate with travelers who regret missing out on the opportunity to book a great travel deal and encourage customers to go ahead and book that holiday. This is an exciting time for our customers and for us. Let the travel season begin”
