Anthill Spirits will provide funding and market access to entrepreneurs to help create innovative brands and technologies in the rapidly growing Indian alco-bev industry, which is estimated to be worth close to USD 50 billion by 2023.
Anthill Spirits will aim to fund up to USD 1 million over the stages of the venture-building process, with a compelling vision, a clear business plan and a strong founding and core teams in place. Eligible start-ups must have a running business in at least two key core markets, demonstrate a product-market fit and have a significant market size.
Prasad Vanga, Founder and CEO of Anthill Ventures, said, “With our successful speed-scaling mantra, we aim to back courageous entrepreneurs disrupting the alcoholic beverages industry.”
Nayan Deekonda, CEO of Anthill Spirits, said, “With the shift in demand from mass and traditional brands to premium/super-premium beverages, we see an opportunity to invest in and support visionary brands and technologies.”
