With a mission to make it easier for everyone to experience the world, regardless of how they identify, Booking.com’s most extensive LGBTQ+ travel research to date spotlights the steady progress, as well as the recent setbacks, for these communities when it comes to travel. Despite the travel industry’s growing recognition of the scope and variety of LGBTQ+ experiences, divisive political decisions from the past year have hindered efforts to eliminate challenges and prioritize safety. Now in its third year, the survey highlighted that 91% of Indian LGBTQ+ travellers report that they must consider their personal safety and well-being when choosing a destination (a significant increase from 70% last year). This concern is particularly high among intersex (90%), genderfluid (90%), transfeminine (89%), and transmasculine (87%) travellers.
The study reveals that mainstream news, including stories about current major international sporting and musical events as well as celebrity and corporate sponsorships, has brought discriminatory laws and viewpoints into the public eye for many, influencing decisions about where to travel. Nearly 78% of Indian respondents acknowledge that news stories about attitudes, discrimination and violence towards people who identify as LGBTQ+ have had a significant influence on their decision about where to travel.
For this, travel companies have a vital role as allies by implementing inclusive policies and fostering welcoming environments for LGBTQ+ wanderers. According to the survey,
- 85% of Indian respondents prefer airlines and brands with inclusive policies, including gender-neutral uniforms.
- Additionally, 86% of Indian respondents (compared to 72% last year), are more inclined to book with LGBTQ+ owned brands.
Booking.com introduced its Travel Proud program in 2021, providing complimentary inclusive hospitality training for accommodations. It aims to enhance awareness of the unique obstacles LGBTQ+ travellers encounter and foster a welcoming atmosphere, irrespective of nationality, sexual orientation, or gender identity.
