Le Creuset, the luxury French cookware brand known for its high-quality enamelled cast iron and stoneware products, announces the appointment of Annanya Sabarwal as the new Managing Director in India. With a proven record of leadership and innovation, Annanya brings a wealth of experience and strategic vision to lead Le Creuset into its next phase of growth and success.
She joins Le Creuset with more than 15 years of experience in international retail. Her extensive background in consumer experience has positioned her as a respected and accomplished professional in the field. Her appointment comes at a pivotal time for Le Creuset as it continues to expand its market presence and enhance its offerings.
Annanya aims to redefine Le Creuset as a lifestyle option that enhances contemporary living. She emphasizes elevating the brand through a robust momentum strategy, presenting a unique consumer proposition, and enhancing its premium positioning. Her mission is to establish Le Creuset as the preferred destination for dinnerware and cookware needs.
Annanya expressed enthusiasm about joining the Le Creuset team, stating, “I am delighted to take on the role at Le Creuset. I am impressed by the brand’s goals for India and look forward to building upon the brand’s legacy to drive growth. My focus is to harness the consumer trust in our brand to broaden our lifestyle solution offerings with new design directions, giving them choices in the premium segment. I would endeavour to enhance brand love by capitalizing on the strong Le Creuset brand heritage. I intend to build a strong Omnichannel approach with a digital focus and innovative retail environment to showcase the core assortment with premium lifestyle.”
