In data revealing North India’s travel trends, SOTC Travel highlighted a robust 30% growth in travel demand for summer 2024 and an increase in travel spending by approximately 20% compared to the previous year.
North India travel trends:
- An increased travel intent has been observed in 2024 with a 30% rise in demand
- The travellers are open to spending more on their holidays. Travel expenses have increased by 20% compared to last year
- There is an increased demand for multiple trips. Travellers are opting for longer vacations + shorter weekend/extended weekend getaways
- Travellers are holidaying more spontaneously now. Booking windows have been reduced to 30-45 days for long-haul destinations and 20 days for short-haul and domestic travel
- Travellers opted for Kashmir, Ladakh, Uttarakhand, Himachal, Goa, Andamans, North East, and Bhutan for travel within the sub-continent. They preferred Europe (Switzerland, France, Finland, Austria, Germany), Japan, Australia, USA, UAE, Singapore, Vietnam, Turkey and Kenya for international travel
- Consumer Preferences:
- Increased preference for customized holidays and a growth in demand for outdoor and adventure experiences like safaris, biking, white water rafting, parasailing, etc
- Family holidays saw an increase in demand by approximately 25% due to extended summer holidays (election year)
Daniel D’souza, President and Country Head of Holidays at SOTC Travel, said, “The North Indian market continues to show robust demand and is a key driver for our holiday segment. With a significant increase in travel intent and spending, what is noteworthy is the demand for customized holidays. We are witnessing a growing trend for multiple trips, both longer vacations and weekend getaways.
Europe remains the top choice, while we’re seeing exciting growth for newer destinations like Georgia, Azerbaijan and Uzbekistan, thanks to visa-free/easy-visa travel. The reduced booking windows indicate a spontaneous travel spirit from our customers from the north, especially for domestic and short-haul destinations.”
