Zubin Saxena, Senior Vice-President and Country Head, India – Hilton, decodes the hospitality trends that will be in the spotlight in 2024…
“The hospitality sector is gearing itself for some future forward shifts. Our consumers are now completely re-oriented on how they choose to explore the world and their own country.
“In 2024, hospitality will embrace a transformative shift, focusing on personalised experiences and sustainable practices. Slow travel and purpose-driven trips are gaining traction with travellers seeking relaxation and wellness over hectic schedules.
“Hilton’s 2024 trend report highlights a growing desire for rest and recharge, leading to offerings like ‘pillow menus’ and sleep-centric spa experiences. As travellers seek more meaningful connections, we will have to prioritise bespoke services, leveraging technology for seamless interactions while maintaining human touch, swapping cookie cutter experiences with more immersive touchpoints that bring travellers’ closer to the local culture. The key is to find a stay that reflects the vibe of the place via tailored services, design and architecture.
“Sustainability will be paramount, driving eco-conscious initiatives across the industry, from eco-friendly accommodations to responsible sourcing in dining. One trend which ushered in, post COVID, and continues to stay is blended travel or bleisure travel. This has offered a fresh lens to our sector to up the innovation ante of our offerings helping to win over frequent business travellers. Ranging from staycations, pre-planned itineraries, and customised services, hotels can highlight their relaxing sides and provide recreational experiences. This trend is definitely a win-win for both the consumer and the hotels.
“All in all, in 2024, the hospitality landscape will be defined by innovation, sustainability, and a commitment to enrich guest experience.”
