The LaLiT Mumbai marked the festive season with an exuberant and heartwarming initiative, the ELPHIE’s Celebration Parade, held on Saturday, 21st December 2024. This reimagined parade builds upon the legacy of the Group’s iconic “Santa’s Fun Parade,” a tradition pioneered in the 1990s, while embodying the values of diversity, equity, and inclusion (DEI) that define The LaLiT brand today.
Why ELPHIE?
At The LaLiT Suri Hospitality Group, inclusivity is not just a value—it is a commitment. ELPHIE, the Group’s vibrant, rainbow-colored mascot, symbolizes this ethos, standing as a beacon of acceptance, diversity, and celebration. Reflecting the Group’s position as a proudly gender-neutral organization, ELPHIE represents the belief that the festive season is for everyone, irrespective of religion, caste, gender, or sexual orientation.
The parade, a celebration of camaraderie and community spirit, began with a ceremonial flag-off by the General Manager of The LaLiT Mumbai, Mr. Davinder Besoya. Clad in festive LaLiT T-shirts, the hotel’s enthusiastic team embarked on a joyous march through the bustling streets of Andheri East.
As part of the parade, the team distributed millet cookies, assorted candies, chocolates, and other festive treats to children and passersby, spreading holiday cheer and showcasing The LaLiT Mumbai’s commitment to sustainable practices through its choice of treats. The colorful spectacle, complete with music and vibrant energy, transformed the vicinity into a hub of holiday joy, leaving onlookers delighted and inspired.
“The LaLiT Mumbai takes pride in leading with purpose and innovation, creating experiences that celebrate the shared spirit of humanity. ELPHIE’s Celebration Parade is not just a festive tradition—it is a testament to the Group’s dedication to creating an inclusive and joyous world, one celebration at a time.” said Davinder Besoya, General Manager, The LaLiT Mumbai.
Passersby stopped to capture the moment, their faces lighting up at the sight of ELPHIE and the spirited parade. From children gleefully accepting their festive goodies to adults who paused to appreciate the inclusivity and joy embodied by the event, the parade resonated with the ethos of #PureLove, The LaLiT Group’s guiding philosophy.
