LTI – Luxury Travel Intelligence – has used the past 12 months to apply the perfect assessment process: A rigorously defined algorithm that measures the performance and values of luxury hotel brands.
This year, the algorithm has 130 touch points relevant to the luxury hotel sector. Each has its own weighted score value with a total maximum accumulative score of 4,663.
The touch points relate to overall brand performance, not the performance of individual properties. The focus is on a brand’s ability to deliver: its passion, commitment, ethos and values, as well as the quality of its management and staff.
Here are this year’s results as per World’s Best Luxury Hotel Brands report, reflected as percentages, with last year’s positions in brackets:
1. Mandarin Oriental 81.4% (2)
2. Oetker Collection 81.3% (6)
3. Auberge 79.6% (4)
4. Six Senses 79.0% (1)
5. Aman 78.8% (5)
6. Belmond 76.3% (8)
7. Four Seasons 76.1% (9)
8. One&Only 75.1% (7)
9. Rocco Forte 73.8% (11)
10. Rosewood 72.1% (3)
11. Peninsula 69.8% (New Entry)
12. Raffles 68.5% (New Entry)
Other brands that rated sufficiently to be monitored throughout the year are (in alphabetical order): 1 Hotels, Alila, Anantara, Banyan Tree, COMO, Dorchester Collection, Firmdale, Jumeirah, Leela, Oberoi, Park Hyatt, Ritz Carlton, Shangri-La, Soho House, Red Carnation, St. Regis, Taj, The Luxury Collection, Viceroy.
As per LTI, Mandarin Oriental has always performed well in their annual report. This year, they improved further across all our touch points, placing them at No 1. The much-anticipated opening of their London Mayfair property could be a pivotal moment for them.
Two Asian luxury hospitality giants have made it on to the top 12 this year are Peninsula and Raffles.
World’s best luxury hotel brands announced
Mandarin Oriental takes the top spot for the first time
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