Power List 2017, Satyen Jain, CEO, Pride Hotels
He is a Chartered Accountant with an MBA, and also an hotelier who won the Young Hotel Entrepreneur of the Year 2007 award from The Federation of Hotel & Restaurant Associations of India (FHRAI). Meet Satyen Jain who joined Pride Hotels as director in April 2007 and is currently its CEO.
Overseeing implementation of the brand’s ongoing projects, he is trying to ensure the hotel follows global standards in F&B, room facilities, furnishings and hardware. No wonder then that in 2016-2017 Pride Hotels increased the turnover of its owned hotels by over 40%. “We added a new property under the Pride Plaza brand at Aerocity, New Delhi with 385 rooms, five banquet halls, two restaurants, all day dining and a bar and spa. We also launched a Pride reward loyalty program,” added Jain, proudly.
The company has adopted an aggressive marketing approach using web-based bookings to have top-of-the-mind amongst its clientele in metro cities, tier 2 and 3 cities. It has also invested in a guest request and complaint management system besides launching a mobile link that leads the customer to a site where they can request a service or launch their complaint.
The Pride Group currently has a room inventory of 1,400 and plans to open a property in Goa and has acquired seven acres at South Goa to add 250 to 300 rooms. “We are planning to expand with 75 rooms in our existing hotel in Nagpur and plan to expanding our Pune hotel. We added a hotel in Puri on management basis and planning to add more around six hotels on management basis in Indore, Bhavnagar, Bengaluru and another tier-2 cities by this year-end,” added Jain.
By Vinita Bhatia