Preferred Hotels & Resorts celebrates 50 years

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50 years after 12 North American hoteliers established Preferred Hotels Association as a referral organisation, the brand celebrated its 50-year anniversary of curating exceptional independent hotels that deliver inspiring travel experiences. Over the past five decades, the company has evolved to become Preferred Hotels & Resorts, an independent hotel brand with more than 650 member hotels, resorts, and residences across 85 countries.

Lindsey Ueberroth, CEO, Preferred Hotels & Resorts

To commemorate this milestone, it has launched a year-long Golden Anniversary campaign that invites travellers to explore its vast portfolio of independent hotels through a series of consumer-driven initiatives. Among the celebratory activities are an inspiring video series; a new social media campaign, #PreferredCelebrates50; a Golden Anniversary package; multiple booking incentives; and a dedicated Golden Anniversary microsite that will serve as the hub of all related activity throughout the year.
“The story of the Preferred brand has been one of growth, innovation, and perseverance, and stands as a testament to the strong value the global travel community places on the truly independent hotel experience,” said Lindsey Ueberroth, CEO, Preferred Hotels & Resorts. “Our global network of associates and hoteliers continues to embrace authentic travel as an important and essential part of life. We are excited to celebrate this momentous occasion with travel enthusiasts worldwide through our Golden Anniversary Campaign, which honors our strong heritage while highlighting the opportunities for discovery and evolution that lie ahead.”

For the first time in the brand’s history, Preferred Hotels & Resorts is launching a consumer video series, entitled Inspiring Travel for 50 Years, to honour the official theme of its Golden Anniversary. Each month, up to two vignettes will be released via various digital and social media channels, with every video showcasing the rich meaning of #ThePreferredLife. These will highlight the perspective of different guests as they discover the joy, and inspiration of authentic travel while staying at distinct independent hotels within the Preferred Hotels & Resorts portfolio.

Throughout 2018, guests can take advantage of the brand’s Golden Anniversary package, which rewards travellers with the best available rate plus a $50/£50/€50 hotel credit or a complimentary 50-minute activity at more than 200 participating hotels around the world.* The brand has also launched a month-long Golden Points Promotion to further reward members of its I Prefer Hotel Rewards programme, gifting them 50,000 bonus points when they book a minimum two-night stay via by February 28, 2018. These can be redeemed for Reward Certificates, which can be used like cash towards free room nights and other on-property expenditures at more than 600 participating hotels around the globe.

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