Diversey reaches out to Covid-19 areas with ‘hotel discard linen’ face masks
Under the programme, the Linen that is discarded — or condemned — by hotels is collected at zero cost and distributed by Diversey’s partner NGOs
Diversey, supported by its partner hotels, has launched ‘Linens for Life’ program in India with the objective of empowering people impacted by disasters. Under the programme, the Linen that is discarded — or condemned — by hotels is collected at zero cost and distributed by Diversey’s partner NGOs. Diversey, on the other hand, arranges for manpower to run the Linens For Life program, providing sewing machines, training people looking to earn money through preparing these masks and also, later, distributing them to the affected communities.
The program also benefits hotels that partner with Diversey in several ways, such as reducing waste disposal costs, creating brand image, employee engagement, guest satisfaction and a sustainable development commitment. It also helps in protecting the environment in a big way by reducing water consumption and CO2 emission levels.
About 45 hotels have partnered with Diversey in the program that has provided over 400,000 masks to local communities and hospitals in Covid-19-affected areas. Diversey-India, in association with Doctors For You, has created and distributed over 62,000 masks from the linen donated by Novotel and OYO. They have worked in Jammu and Kashmir, Rajasthan, Madhya Pradesh, Bihar, Maharashtra, Tamil Nadu, Kerala, Punjab and Delhi.