Beer manufacturer United Breweries, which is part of the Amsterdam-based Heineken group, has launched Heineken Silver, which is brewed by seasoned master brewers using natural ingredients, including Heineken’s A-yeast and quality pure malt.
Rishi Pardal, Managing Director, United Breweries Limited, said, ” We see modern consumers seeking beverages that are light, easy-to-drink and fit in well with their social occasions and Heineken Silver is perfectly designed for these moments. We are confident that the smooth and refreshing Heineken Silver will herald a new era of premiumisation in the Indian beer market.”
Rajeev Sathyesh, Asia-Pacific Director, Brand – Heineken, said, “We are excited to launch this new member of the Heineken family, Heineken Silver, in India. This delightfully refreshing, smooth and easy-to-drink lager has received a lot of love in our other markets globally. We are confident that it will also appeal to the new generation of beer drinkers in India. Heineken Silver is brewed as an all-round crowd pleaser and the perfect partner to celebrate authentic moments of joy.”
Heineken Silver comes in a sleek silver can and the iconic green bottle and is available in both on- and off-trade retail channels in Bengaluru. Its 330-ml pint is priced at Rs 120, the 500-ml can at Rs 160 and the 650-ml bottle at Rs 200 across off-trade retail outlets in Bengaluru. Heineken Silver will also be launched in other markets in the next few months.
