Taj’s Machan to donate 10% to forest conservation
Machan, the coffee shop at The Taj Mahal Hotel, New Delhi will donate 10% revenue of a new menu to wildlife conservation. The aim is to give the villagers an alternate fuel source to cutting trees for firewood by sponsoring the LPG connections of villagers around Taj’s Safari lodges.
However, the contribution is only from the Bundelkhandi cuisine of the menu’s new Taj Safari section. Taj is yet to revert on the total amount it expects to raise from this effort.
Taj Safari in its proactive effort to promote conservation has come up with a grass root level initiative. With this initiative, Taj Safaris hopes to provide the villagers an alternative source of fuel instead of scouring forests for firewood. With the launch of LPG programme around the national parks Taj Safaris operates in, LPG gas connection would be provided to the villagers at a very subsidized rate. This initiative does not only free the women folk from daily drudgery of fire wood collection and spend long hours of cooking in smoke filled unhealthy environs but also directly aids conservation of the forest habitats as well.
One LPG connection per family avoids the removal of 600 kg of firewood per month per family which is a substantial amount of bio-mass supporting wild animals in the national park. This directly supports the herbivores or prey species and therefore indirectly benefits tigers.