Treebo forays into premium budget segment with ‘Treebo Select’
Treebo Hotels announced the launch of its premium brand offering ‘Treebo Select. This is part of the company’s strategy to deliver a premium experience to its guests by providing amenities and services in the price range of INR 2500 to INR 5000 at its select properties at Mumbai, Chennai and Bengaluru. This service will soon be launched pan-India in the coming months.
A guest checking-in at Treebo Select can expect a hotel with modern interiors at a prime location, room and F&B services and amenities matching a 4-star hotel and hospitality delivered by professional staff. The company said that this move comes in response to promising results following months of experimentation with the category in key markets across the country.
Sidharth Gupta, co-founder of Treebo Hotels said, “After hosting guests for close to three years in over 60 cities, we are ready to cater to the needs of every traveller from a value-conscious guest to the one looking for a more premium experience. Treebo Select is an extension of our product to offer the experience, hospitality and services of a 4-star, adding to the overall travel experience. We already have 10 properties under the Select brand, some have been already launched and the rest will go live soon. We plan to have close to 40 properties in top 20 Indian cities in the premium segment by the end of 2018.”
Some of the key features and facilities that differentiate Treebo Select from the brand’s core offering are plush rooms, prime location, complimentary buffet breakfast, 24×7 room service, guest laundry service, mini fridge etc. in addition to Treebo’s standard offerings like Wi-Fi, branded toiletries, TV with DTH or cable connection, and air conditioning.