BRB Chips, has unveiled a snacking product, BRB Popcorn Chips, which people won’t just get enough of. This tasty and healthy snack combines the universal appeal and benefits of popcorn with the crunchiness and convenience of chips.
Introduced for the first time ever in India, BRB Popcorn Chips are aimed at millions of popcorn lovers who enjoy munching on the good old popcorn while watching movies in a theatre or during those Netflix binge sessions but hate it when the skin of the corn gets stuck in their teeth or when hard un-popped kernels spoil the taste and mouthfeel.
While popcorn has been around for thousands of years, nobody has thought of solving these problems. Not until today. BRB Popcorn Chips alleviates all these annoying issues associated with regular popcorn and present them in the form factor of chips.
The next-gen BRB Popcorn Chips have been launched in four delicious flavours – Golden Butter, Salted Caramel, Salsa, and Cheese & Olive – that are reminiscent of popular popcorn flavours. This new product range is available to order from the company’s D2C website and on Amazon. In addition, the company has partnered with India’s fastest growing 24×7 convenience commerce platform with retail and online stores – The New Shop – as its launch partner for BRB Popcorn Chips.
Speaking on the announcement, Anuj Krishan, Co-founder & CEO, BRB Chips, said: In just 2 years since our launch, we have received a tremendous amount of consumer love from all over the country and from people of all age groups and backgrounds. We want to repay their faith and love by continuously pushing the envelope on product innovation to upgrade the Indian consumers snacking game to the next level. Popcorn chips are the latest result of our product development engine, and we are extremely excited to bring this new product to the market to delight our customers.”
Growing awareness around healthy eating and fitness is changing consumer preferences towards healthier snacking options such as popcorn. BRB Popcorn Chips are a healthier alternative to traditional chips and are made using the latest European popping technology. The chips are neither fried, nor baked, but popped. Compared to regular fried chips, Popcorn chips are gluten-free, cholesterol and trans-fat-free, and contain no preservatives or artificial flavours. The chips have a very clean mouthfeel and melt in the mouth leaving behind no residue.
“In 2021 alone, we sold over half a million packs of BRB Popped Potato Chips, that’s over 30 tonnes of chips manufactured and over 1.3 million individual servings. So, in a way, we have saved million-plus consumers from 6 tonnes of unhealthy oil with our innovative, tasty and better-for-you products. Our Popcorn Chips range will further establish us the go-to brand for healthy indulgence,” he added.
The company is planning to invest a significant sum of around $2 million over the next year in marketing, production capacity and in developing its distribution network for the new snack offering. Its earlier product range – BRB Popped Potato Chips – is already a big hit with consumers. BRB Popped Potato Chips are a legit smart-snack with some serious better-for-you credentials.
Owing to the popping technology, BRB chips have 60% less fat compared to regular fried potato chips and have only about 110 calories per serving. Even when compared to baked chips, BRB has around 30% less fat.
BRB Chips are aimed towards the Indian Gen-Z consumers, who are moving away from traditional and ethnic snacks and looking for global, contemporary and healthier options. Keeping this target audience in mind, BRB Chips are uniquely marketed as ‘Smartphone-Friendly’s due to the significantly lower oil content they don’t leave behind any greasy fingers. So consumers can keep munching and keep texting and posting on their smartphones smudge-free.
