WayCool Foods, an agricommerce company, has launched a premium range of dragon fruit under its L’exotique brand. These fruits, which are sourced directly from the Vietnam, will be available across locations in Mumbai and Bengaluru, Vadodara, Bhopal, Pune, Hyderabad and other cities in Maharashtra and Gujarat. They are available in 10 kg boxes.
L’exotique also offers other premium fruits like apples, oranges, pears, kiwis, avocados, cherries and grapes. Once procured, these fruits are transported to a state-of-the-art supply chain to ensure their natural attributes are better retained.
Amrit Bajpai, Head – L’exotique, and COO of Waycool Foods said, “Dragon fruit has a certain exotic appeal and is a relatively new entrant into the Indian fruit-bowl. India has shown a huge demand for this fruit and we are extremely happy to introduce the finest quality of dragon fruits on offer. While the season for locally grown dragon fruit is only for five months, the Vietnamese variant will be available for Indian consumption for almost 10 months of the year. We are excited to launch further products to our range such as Ratnagiri alphonso from India and high quality oranges from Africa. With this, L’exotique is all set to establish a new benchmark for managing premium fruit supply chains in India.”