Cera Sanitaryware Limited, renowned manufacturers of CERA sanitaryware, faucets and wellness ranges, today opened its enlarged Cera Bath Studio near Vytilla in Kochi, spread over 9,000 sq ft. Cera, which pioneered the concept of Cera Bath Studios, which is company display centres, where architects, interior designers, builders, consultants, customers, etc. can come touch and feel its range of sanitarywares, shower cubicles, steam cubicles, whirlpools, faucets, sinks, mirrors, sensors, etc. already have similar Bath Studios functioning in cities like Bangalore, Hyderabad, Ahmedabad, Chandigarh, Kolkata, Mumbai, etc.
Speaking to the media, Vidush Somany, Executive Director of Cera Sanitaryware Limited, said that Cera has been growing at over 25% in the past several years and such display centres help Cera connect with its customers directly. Cera’s strong distribution network, brand equity, customer loyalty and consistent quality have ensured Cera a premium slot in the bathroom solutions market.
Leading architects like N Mahesh of Iyer and Mahesh, Thiruvananthapuram, N M Salim of NM Salim & Associates, Kozhikode, S Gopakumar of Kumar Group, Kochi, etc. and leading builders like Dr Najeeb Zackeria of Abad Builders, K Lava of SFS Homes and leading consultants like P Ramachandran of GR Tech, Siva Iyer of Essenco, etc. were among the large number of associates who graced the occasion, apart from leading dealers from Kasargod to Thiruvananthapuram.
Cera, which was established in 1980, with the latest technology of natural-gas firing, continues to lead on innovation for the past over 30 years such as the introduction of water-saving twin-flush, conforming to green norms, and is today the largest single-location plant with the production of 2 million pieces of sanitaryware per annum rolling out from its plant in Kadi. The company is also on an expansion-spree, with the upping of its sanitaryware capacity to 2.7 million pieces.
Cera also opened its faucet manufacturing facility with the latest technology. “Cera’s faucets compliment Cera’s well-established sanitaryware range”, said Somany.
