Goa-based, Mandovi Distilleries announced the launch of Pursue, which will be bottled and marketed in India. This novel Hard Seltzer brand has been developed in collaboration by global flavour specialists, boutique design firms and progressive product artists between Miami, continental Europe, and Western India.
As an alcohol category, Hard Seltzer is a blank slate, unshackled by historical associations or the weight of expectation. A truly versatile beverage and free from conventions. Pursue was created by taking four core pillars into account – Utmost Quality, Detailed and Unique Design, Artistry and Sustainability. Pursue is an indulgence that defies guilt and encourages freedom in its many forms.
The Hard Seltzer offers four variants inspired by a marriage of global and quintessentially local Indian flavours – Mosambi and Mint, Strawberry and Rose, Peach and White Tea, and Mango and Chilli. This new offering will see a staggered launch at select hotels, bars, restaurants and MOTs, across 2021-22.
Starting with Goa and Pondicherry, then followed by Karnataka, Maharashtra, Delhi NCR and Telangana, Pursue will be available at a starting price-range of INR 100 onwards for a 330ml pint. Prices will vary from state to state, based on local excise laws and taxes.
Speaking about the new introduction, Anish Reddy – CEO and Founder, Pursue, said, “With the ever-evolving pool of consumers who are becoming more experiential and quality driven, the idea behind PURSUE is to promote personal freedom, reshape conventions around alcoholic beverages and create a sparkling indulgence for everyone. We want people to pursue a place that is theirs to experience and one without compromise.”
Pursue will be available in Goa starting December 14th, and subsequently in Maharashtra, Karnataka, Delhi and Pondicherry by January 2022.
