Through the collection of new research and surveys, Booking.com for Business is able to look more closely at the insights surrounding the rise of bleisure, and share the ways in which people are incorporating relaxation into their work commitments. One way in which business travelers around the world are looking to make the most of work trips is by extending them to add time for leisure.
But for those who are choosing to return to business travel and looking to combine it with leisure, there are a variety of different ways in which they can make the most of their time away from home.
Bleisure has been made possible through the rise of remote working, with upwards of 50% of workers falling into this category depending on the country. The adoption of this way of working has been strongest in the largest demographic of workers — the 25 to 56 year olds. If the majority of a company’s employees aren’t already engaged remotely or flexibly, they could well be soon.
When it comes to business travel, workers want to be able to really experience the destination they have travelled to, whether that means extending their business trip to incorporate some leisure time, or incorporating local experiences into their work day.
For business travelers, bleisure is about making the most of the freedom of flexible working and using it to the advantage of their travel plans. It means business travellers get to enhance their work experience with leisure, and employers get to reward their employees by making sure that business travel isn’t all hard work, and allow them to fulfill travel desires that may have previously been unattainable.
The rising rates of business travel, accompanied by the growth of flexible and remote working, creates an environment in which bleisure can flourish. This ability to combine work, travel, and recreation will likely be a benefit to both employees and employers, and could even result in greater productivity and job satisfaction.
